Document Type : Research Paper
Authors
1
Master's degree in Entrepreneurship Management, e-business orientation, University of Tehran, Iran. Zgh.davoodi@ut.ac.ir. (Corresponding Author)
2
Assistant Professor, Entrepreneurship Development Department, University of Tehran, Tehran. chitsaz@ut.ac.ir.
3
Associate Professor of Organizational Entrepreneurship Department, University of Tehran, Iran. mhmobaraki@ut.ac.ir.
4
Master's in Entrepreneurship Management, Technological Entrepreneurship, Department of Technological Entrepreneurship, University of Tehran, Iran. mohammad.etemadi@ut.ac.ir.
10.22051/jwsps.2024.44650.2778
Abstract
This research study investigates the intricate interplay of cultural context, gender stereotypes, and individual factors impacting women's entrepreneurship using scientometric analysis. A dataset of 1416 articles and studies on women, culture, and entrepreneurship published between 1995 and 2022 was analyzed using co-occurrence and content analysis methods. The findings elucidate that women can prosper in social entrepreneurship despite prevailing societal views of entrepreneurship as a male domain. Gender stereotypes and societal roles were found to be key influencers of women's entrepreneurial actions and societal expectations, which can be moderated through counseling or coaching like empowering women to challenge stereotypes, overcome barriers, and confidently pursue entrepreneurial opportunities. Also, individual factors, including motivation, mental health, physical health, and self-efficacy, were found to significantly influence women's entrepreneurship. This research sheds light on the role of coaching as a moderating factor in women's entrepreneurial activities. It emphasizes the need for future studies on the role of entrepreneurial self-efficacy among women and its cultural nuances.
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